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New Trends in Brand Management Are As Easy As ABC…XYZ

Search engine giant, Google has dominated newspapers around the world this week with it’s striking revelation that it has created a new parent holding company – Alphabet. As a well established brand, Google will continue to use it’s world renowned name for it’s search and other search related subsidiaries. Speculators suggest the reasoning behind this sudden restructuring is to minimise risk to each individual company that will housed under the Alphabet umbrella. For many years the worlds most famous search engine has been investing in new ventures and R&D, drone development, medical care and automated car transport.

So why is all this relevant to brand management, marketing and business development? CEO and co-founder Larry page, has made a bold move in choosing an unusual name, and indeed distinct domain name for the new parent company – alphabet.xyz. This curious choice of domain extension .xyz has left many confused and bewildered. Following convention, surely alphabet.com would have been a safer, more preferred choice. New theories are emerging on this bizarre and mysterious decision.

Speculators suggest Google is revolutionising the nature of branding. Stepping away from traditional modes of in-your-face branding where logos, trademarks and all associated brand imagery would be plastered over goods, unmissable to the eye, new trends amongst some of the worlds leading brands suggest a change in previous practice. A paper recently released, ‘The Rise of Inconspicuous Consumption’ by professors Belk, Eckhardt and Wilson illustrates a stark change in the relationship between consumer and branded products. In contrast to the blatant branding of the 1980’s and 1990’s where consumers wanted to overtly show-off high end luxury goods as a symbol of status and accomplishment, new trends have been developing in todays market.

Emerging consumer trends suggest a preference for unobtrusively and subtly marked products. Luxury brands are aware of this behavioural change in todays consumer. Essentially, less is more. Apple’s iconic logo is instantly recognisable even without it’s name. It’s products are characterised by simplicity and sharpness of design. Tiffany has stripped it’s brand right down to a simple “T”.

Google are somewhat contributing to this trend. They could choose any number of new gTLD’s .global, .tech, .business or alternatively purchased alphabet.com from BMW. It’s not as if capital is lacking. Instead they have opted for a different and somewhat vague, understated extension. Since the news exploded a few days ago, the .xyz registry has seen an exponential rise in domain registrations. Fears are spreading that Alphabet’s strategic move may encourage and increase in cyber-squatting and phishing.

Whatever the outcome of this unexpected branding endeavour, the move marks a significant step away from the dominance of the dot.com days. The jury is out on the success of the new gTLD rollout initiated by ICANN since the end of 2013. Nonetheless, Google’s bold move somewhat endorses the positive potentiality of new gTLD’s in future brand management, marketing and business development.

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The opening of the .paris and .bzh TLDs is also a success for Afnic

Afnic, technical partner for the new Internet domains .paris and .bzh, makes an initial assessment after the general openings that took place on Dec. 2014.
The .paris project began in 2008 and was approved by ICANN in 2013. After its opening to the first 100 ambassadors on June 4, 2014 and a registration period reserved for rights-holders from September 9 to November 11, 2014, the .paris TLD has now entered a new phase.
On December 2, 2014, .paris domain names became available to the general public. 12,000 domain names using the new digital address for the French capital have already been reserved, including almost 6,000 on the first day of the launch.
Two days later, on December 4, 2014, the .bzh TLD also became available to the general public. For all Breton-born individuals and Brittany enthusiasts, the opening of this new Internet domain culminates a project that was initiated ten years ago. Gathering all the players since 2004 and backing by the Brittany Regional Council, the www.bzh Association, supporting the .bzh project, obtained ICANN approval to create this new digital identity in 2013.
One week after the opening, almost 3,000 .bzh domain names have been registered by businesses, associations, local authorities and individuals, which contribute together to the construction of a new digital territory, spreading the image of Brittany to the world.

The growth in these figures confirms the enthusiasm of French users for new Internet domains (gTLD) that bring new, targeted places for expressing community membership, and fostering digital solidarity.
In addition to the .paris and .bzh TLDs, for five years Afnic has supported the deployment of 15 other new registries for new Internet extensions, including the .alsace, .corsica, .ovh, .sncf and .leclerc namespaces.
The non-profit organization, registry of .fr, also manages the overseas ccTLDs .re(Reunion Island), .pm (St. Pierre and Miquelon), .tf (French Southern and Antarctic Territories), .wf (Wallis and Futuna) and .yt (Mayotte). The 23 ccTLDs represent a portfolio of more than 2.8 million domain names.
The next general openings are to take place in 2015, beginning with the .alsace TLD in January.

One Other New TLD Delegated : Samsung

One other new top-level domain name was delegated ,binging the total number to 445. The newly delegated TLD is .Samsung.

Here are the other 444 TLDs delegated so far:

.Irish
.latrobe
.Aquarelle
.网店
.Money
.Coach
.Legal
.Everbank
.Memorial
.Firmdale
.Madrid
.グーグル
.谷歌
.Lds
.Mormon
.Android
.Reit
.Science
.Bloomberg
.Delivery
.Energy
.Taipei
.TOP
.Emerck
Alsace
.Forsale
.PYC
.TUI
.Vermögensberater
.Vermögensberatung
.Budapest
.Casa
.Work
.cal
.channel
.chrome
.fly
.gle
.google
.nexus
.prof
.zip
.WME
.pharmacy
.gmx
.手机
.rsvp
.new
.mov
.meme
.ing
.frl
.eat
.day
.dad
.boo
.youtube
.prod
.here
.esq
.pizza
.otsuka
.immo
.gmail
.gbiz
.network
.business
.企业
.uol
.property
.ooo
.ltda
.how
.hosting
.help
.diet
.click
.cern
.caravan
.sca
.bnpparibas
.广东
.佛山
.wales
.tatar
.sarl
.restaurant
.gifts
.cymru
.top
.realtor
.healthcare
.williamhill
.ong TLD Delegation
.Praxi
.yandex
.whoswho
.nra
.ngo
.lacaixa
.krd
.auction
.LGBT
.Spiegel
.Bloomberg
.NRW
.SCB
.Cuisinella
.Schmidt
.CancerResearch
.Active
.Mini
.capetown
.durban
.green
.joburg
.lotto
.ovh
.physio
.wang
.Brussels
.BZH
.Surf
.Vlaanderen
.Global
.army
.engineer
.gives
.hamburg
.navy
.nhk
.rehab
.republican
.tirol
.bio
.vet
.software
.press
.mortgage
.market
.lawyer
.host
.hiv
.dentist
.attorney
.Reise
.Versicherung
.Audio
.Beer
.Church
.Guide
.HipHop
.Juegos
.Life
.Luxe
.Loans
3 May 2014 GMO GMO Internet, Inc.
3 May 2014 GLOBO Globo Comunicação e Participações S.A
3 May 2014 BAYERN Bayern Connect GmbH
30 April 2014 AIRFORCE United TLD Holdco Ltd.
29 April 2014 CREDITCARD Binky Frostbite, LLC
29 April 2014 INSURE Pioneer Willow, LLC
29 April 2014 FINANCE Cotton Cypress, LLC
29 April 2014 WTC World Trade Centers Association, Inc.
29 April 2014 CITIC CITIC Group Corporation
24 April 2014 москва (xn--80adxhks) – Russian for “Moscow/ moskva”Foundation for Assistance for Internet Technologies and Infrastructure Development (FAITID)
24 April 2014 MOSCOW Foundation for Assistance for Internet Technologies and Infrastructure Development (FAITID)
23 April 2014 LIMITED Big Fest, LLC
23 April 2014 FAIL Atomic Pipe, LLC
23 April 2014 EXCHANGE Spring Falls, LLC
23 April 2014 TAX Storm Orchard, LLC
23 April 2014 WTF Hidden Way, LLC
23 April 2014 FUND John Castle, LLC
23 April 2014 SURGERY Tin Avenue, LLC
23 April 2014 INVESTMENTS Holly Glen, LLC
23 April 2014 FINANCIAL Just Cover, LLC
23 April 2014 GRATIS Pioneer Tigers, LLC
23 April 2014 FURNITURE Lone Fields, LLC
23 April 2014 DENTAL Tin Birch, LLC
23 April 2014 CARE Goose Cross, LLC
23 April 2014 CASHD elta Lake, LLC
23 April 2014 DISCOUNT Holly Hill, LLC
23 April 2014 BLACKFRIDAY Uniregistry, Corp.
23 April 2014 CLINICoose Park, LLC
23 April 2014 FITNESS Brice Orchard, LLC
19 April 2014 SCHULE Outer Moon, LLC
19 April 2014 FOO Charleston Road Registry, Inc.
19 April 2014 SOY Charleston Road Registry, Inc.
19 April 2014 PARIS City of Paris
19 April 2014 FROGANSOP3FT
16 April 2014 QUEBEC PointQuébec Inc
11 April 2014 PICTURES Foggy Sky, LLC
11 April 2014 UNIVERSITLittle Station, LLC
11 April 2014 GALAsociación puntoGAL
11 April 2014 ASSOCIATES Baxter Hill, LLC
11 April 2014 REISE New Cypress, LLC
11 April 2014 MEDIA Grand Glen, LLC
11 April 2014 CAREEr dotCareer LLC
11 April 2014 TOWN Koko Moon, LLC
11 April 2014 TOYS Pioneer Orchard, LLC
11 April 2014 LEASE Victor Trail, LLC
11 April 2014 SERVICES Fox Castle, LLC
11 April 2014 ENGINEERING Romeo Canyon
11 April 2014 GRIPE Com Sunset, LLC
11 April 2014 EUS Puntueus Fundazioa
11 April 2014 CAPITAL Delta Mill, LLC
10 April 2014 DESIDesi Networks, LLC
10 April 2014 FEEDBACK Top Level Spectrum, Inc.
10 April 2014 COLLEGE XYZ.COM, LLC
10 April 2014 ROCKS United TLD Holdco, Ltd.
10 April 2014 网址 (xn--ses554g) – Chinese for “network address”Hu Yi Global Information Resources (Holding) Company Hong Kong Limited
4 April 2014 GOP Republican State Leadership Committee, Inc.
3 April 2014 RYUKYU BusinessRalliart Inc.
3 April 2014 YOKOHAMA GMO Registry, Inc.
2 April 2014 REST Punto 2012 Sociedad Anonima Promotora de Inversion de Capital Variable
2 April 2014 SAARLAND dotSaarland GmbH
31 March 2014 CONSULTING Pixie Station, LLC
31 March 2014 VODKA Top Level Domain Holdings Limited
31 March 2014 HAUS Pixie Edge, LLC
31 March 2014 COOKING Top Level Domain Holdings Limited
31 March 2014 MOE Interlink Co., Ltd.
31 March 2014 RODEO Top Level Domain Holdings Limited
31 March 2014 COUNTRY Uniregistry, Corp.
31 March 2014 商城(xn--czru2d) – Chinese for “mall” Zodiac Capricorn Limited
31 March 2014 HORSE Top Level Domain Holdings Limited
31 March 2014 FISHING Top Level Domain Holdings Limited
31 March 2014 VEGAS Dot Vegas, Inc.
31 March 2014 MIAMI Top Level Domain Holdings Limited
31 March 2014 ARCHI Starting Dot Limited
27 March 2014 BLACK Afilias Limited
27 March 2014 REN Beijing Qianxiang Wangjing Technology Development Co., Ltd.
27 March 2014 MEET Afilias Limited
25 March 2014 SOHU Sohu.com Limited
22 March 2014 LONDON Dot London Domains Limited
20 March 2014 NYC The City of New York by and through the New York City Department of Information Technology & Telecommunications
19 March 2014 COLOGNE NetCologne Gesellschaft für Telekommunikation mbH
19 March 2014 AXA AXA SA
19 March 2014 WEBCAM dot Webcam Limited
19 March 2014 TRADE Elite Registry Limited
15 March 2014 JETZT New TLD Company
12 March 2014 世界 (xn--rhqv96g) – Chinese for “world/shijie” Stable Tone Limited
11 March 2014 DNP Dai Nippon Printing Co., Ltd.
11 March 2014 INK Top Level Design, LLC
9 March 2014 机构 (xn--nqv7f) – Chinese for “agencies/institutions” Public Interest Registry
9 March 2014 संगठन (xn--i1b6b1a6a2e) – Hindi for “organization/sangathana” Public Interest Registry
9 March 2014 组织机构 (xn--nqv7fs00ema) – Chinese for “organization” Public Interest Registry
5 March 2014 орг (xn--c1avg) – Russian for “organization/org” Public Interest Registry
5 March 2014 KOELN NetCologne Gesellschaft für Telekommunikation mbH
2 March 2014 BID dot Bid Limited
2 March 2014 OKINAWA BusinessRalliart Inc.
2 March 2014 VOTE Monolith Registry LLC
2 March 2014 VOTO Monolith Registry LLC
27 February 2014 BAR Punto 2012 Sociedad Anonima Promotora de Inversion de Capital Variable
27 February 2014 KRED KredTLD Pty Ltd
27 February 2014 BEST BestTLD Pty Ltd
26 February 2014 CHRISTMAS Uniregistry, Corp.
26 February 2014 PUB United TLD Holdco, Ltd.
26 February 2014 дети (xn--d1acj3b) – Russian for “kids/deti” The Foundation for Network Initiatives “The Smart Internet”
26 February 2014 ACTOR United TLD Holdco, Ltd.
25 February 2014 SUPPLIES Atomic Fields, LLC
21 February 2014 FISH Fox Woods, LLC
21 February 2014 삼성 (xn―cg4bki) – Korean for “Samsung/Samseong” Samsung SDS Co., LTD
21 February 2014 VACATIONS Atomic Tigers, LLC
21 February 2014 INDUSTRIES Outer House, LLC
21 February 2014 SUPPLY Half Falls, LLC
19 February 2014 XYZ XYZ.COM, LLC
19 February 2014 WIKI Top Level Design, LLC
19 February 2014 NEUSTAR NeuStar, Inc,
18 February 2014 بازار (xn--mgbab2bd) – Arabic for “bazaar/bazar” CORE Association
16 February 2014 MANGO Punto FA S.L.
12 February 2014 QPON dotCOOL, Inc.
11 February 2014 CARDS Foggy Hollow, LLC
11 February 2014 FOUNDATION John Dale, LLC
11 February 2014 REVIEWS United TLD Holdco, Ltd.
11 February 2014 FUTBOL United TLD Holdco, Ltd.
11 February 2014 VISION Koko Station, LLC
11 February 2014 CONDOS Pine House, LLC
11 February 2014 VILLAS Koko Station, LLC
11 February 2014 PARTS Sea Goodbye, LLC
11 February 2014 PRODUCTIONS Magic Birch, LLC
11 February 2014 MAISON Victor Frostbite, LLC
5 February 2014 移动 (xn--6frz82g) – Chinese for “mobile” Afilias Limited
5 February 2014 BLUE Afilias Limited
4 February 2014 FLIGHTS Fox Station, LLC
4 February 2014 CLEANING Fox Shadow, LLC
4 February 2014 REPORT Binky Glen, LLC
4 February 2014 EVENTS Pioneer Maple, LLC
4 February 2014 CRUISES Spring Way, LLC
4 February 2014 RENTALS Big Hollow, LLC
4 February 2014 PARTNERS Magic Glen, LLC
4 February 2014 PROPERTIES Big Pass, LLC
4 February 2014 CATERING New Falls, LLC
4 February 2014 EXPOSED Victor Beach, LLC
29 January 2014 VOTING Valuetainment, Corp.
29 January 2014 TOKYO GMO Registry, Inc.
29 January 2014 NAGOYA GMO Registry, Inc.
27 January 2014 DATING Pine Fest, LLC
27 January 2014 COMMUNITY Fox Orchard, LLC
23 January 2014 BOUTIQUE Over Galley, LLC
23 January 2014 BARGAINS Half Hallow, LLC
23 January 2014 TIENDA Victor Manor, LLC
23 January 2014 WORKS Little Dynamite, LLC
23 January 2014 WED Atgron, Inc.
23 January 2014 EXPERT Magic Pass, LLC
23 January 2014 WATCH Sand Shadow, LLC
23 January 2014 KIM Afilias Limited
23 January 2014 COOL Koko Lake, LLC
23 January 2014 TOOLS Pioneer North, LLC
18 January 2014 CLUB .Club Domains, LLC
18 January 2014 BUILD Plan Bee, LLC
18 January 2014 PICS Uniregistry, Corp.
18 January 2014 PINK Afilias Limited
18 January 2014 LUXURY Luxury Partners, LLC
18 January 2014 PHOTO Uniregistry, Corp.
18 January 2014 GIFT Uniregistry, Corp.
18 January 2014 网络 (xn--io0a7i) – Chinese for “network” Computer Network Information Center of Chinese Academy of Sciences (China Internet Information Center)
18 January 2014 公司 (xn--55qx5d) – Chinese for “company” Computer Network Information Center of Chinese Academy of Sciences (China Internet Information Center)
18 January 2014 MONASH Monash University
18 January 2014 RICH I-REGISTRY Ltd. Niederlassung Deutschland
18 January 2014 RED Afilias Limited
18 January 2014 SHIKSHA Afilias Limited
18 January 2014 中信 (xn--fiq64b) – Chinese for “CITIC” CITIC Group Corporation
18 January 2014 LINK Uniregistry, Corp.
18 January 2014 GUITARS Uniregistry, Corp.
14 January 2014 ZONE Outer Falls, LLC
14 January 2014 CHEAP Sand Cover, LLC
14 January 2014 MARKETING Fern pass, LLC
14 January 2014 DEMOCRAT United TLD Holdco Ltd.
14 January 2014 SOCIAL United TLD Holdco Ltd.
14 January 2014 AGENCY Steel Falls, LLC
14 January 2014 MODA United TLD Holdco Ltd.
14 January 2014 DANCE United TLD Holdco Ltd.
8 January 2014 BERLIN dotBERLIN GmbH & Co. KG
3 January 2014 集团 (xn--3bst00m) – Chinese for “group” Eagle Horizon Limited
3 January 2014 我爱你 (xn--6qq986b3xl) – Chinese for “I love you” Tycoon Treasure Limited
3 January 2014 中文网 (xn--fiq228c5hs) – Chinese for “Chinese network” TLD Registry Limited
3 January 2014 WANG Zodiac Leo Limited
3 January 2014 KIWI Dot Kiwi Limited
3 January 2014 WIEN punkt.wien GmbH
2 January 2014 EMAIL Spring Madison, LLC
2 January 2014 IMMOBILIEN United TLD Holdco Ltd.
2 January 2014 在线 (xn--3ds443g) – Chinese for “online” TLD Registry Limited
28 December 2013 INSTITUTE Outer Maple, LLC
28 December 2013 CEO CEOTLD Pty Ltd
28 December 2013 SOLAR Ruby Town, LLC
28 December 2013 FARM Just Maple, LLC
28 December 2013 EDUCATION Brice Way, LLC
28 December 2013 GLASS Black Cover, LLC
28 December 2013 ONL I-REGISTRY Ltd. Niederlassung Deutschland
28 December 2013 INTERNATIONAL Wild Way, LLC
28 December 2013 CODES Puff Willow, LLC
28 December 2013 TRAINING Wild Willow, LLC
28 December 2013 HOUSE Sugar Park, LLC
28 December 2013 KAUFEN United TLD Holdco Ltd.
28 December 2013 NINJA United TLD Holdco Ltd.
28 December 2013 REPAIR Lone Sunset, LLC
28 December 2013 BUILDERS Atomic Madison, LLC
28 December 2013 COFFEE Trixy Cover, LLC
28 December 2013 FLORIST Half Cypress, LLC
28 December 2013 HOLIDAY Goose Woods, LLC
28 December 2013 SOLUTIONS Silver Cover, LLC
18 December 2013 BUZZ dotStrategy Co.
18 December 2013 SUPPORT Grand Orchard, LLC
17 December 2013 RECIPES Grand Island, LLC
17 December 2013 COMPUTER Pine Mill, LLC
17 December 2013 ACADEMY Half Oaks, LLC
17 December 2013 CAREERS Wild Corner, LLC
17 December 2013 CAB Half Sunset, LLC
17 December 2013 公益 (xn--55qw42g) – Chinese for “charity” China Organizational Name Administration Center
17 December 2013 政务 (xn--zfr164b) – Chinese for “government” China Organizational Name Administration Center
17 December 2013 SYSTEMS Dash Cypress, LLC
17 December 2013 DOMAINS Sugar Cross, LLC
17 December 2013 VIAJES Black Madison, LLC
17 December 2013 COMPANY Silver Avenue, LLC
17 December 2013 CAMP Delta Dynamite, LLC
17 December 2013 LIMO Hidden Frostbite, LLC
17 December 2013 MANAGEMENT John Goodbye, LLC
17 December 2013 PHOTOS Sea Corner, LLC
17 December 2013 SHOES Binky Galley, LLC
17 December 2013 CENTER Tin Mill, LLC
10 December 2013 RUHR Regiodot GmbH & Co. KG
30 November 2013 MENU Wedding TLD2, LLC
30 November 2013 UNO Dot Latin, LLC
23 November 2013 みんな (xn--q9jyb4c) – Japanese for “everyone” Charleston Road Registry, Inc.
19 November 2013 diamonds John Edge, LLC
19 November 2013 tips Corn Willow, LLC
19 November 2013 photography Sugar Glen, LLC
19 November 2013 directory Extra Madison, LLC
19 November 2013 enterprises Snow Oaks, LLC
19 November 2013 kitchen Just Goodbye, LLC
19 November 2013 today Pearl Woods, LLC
14 November 2013 plumbing Spring Tigers, LLC
14 November 2013 graphics Over Madison, LLC
14 November 2013 contractors Magic Woods, LLC
14 November 2013 gallery Sugar House, LLC
14 November 2013 sexy Uniregistry, Corp.
14 November 2013 construction Fox Dynamite, LLC
14 November 2013 tattoo Uniregistry, Corp.
14 November 2013 technology Auburn Falls
14 November 2013 estate Trixy Park, LLC
14 November 2013 land Pine Moon, LLC
14 November 2013 bike Grand Hollow, LLC
06 November 2013 VENTURES Binky Lake, LLC
06 November 2013 CAMERA Atomic Maple, LLC.
06 November 2013 CLOTHING Steel Lake, LLC
06 November 2013 LIGHTING John McCook, LLC
06 November 2013 SINGLES Fern Madison, LLC
06 November 2013 VOYAGE Ruby House, LLC
06 November 2013 GURU Pioneer Cypress, LLC
06 November 2013 HOLDINGS John Madison, LLC
06 November 2013 EQUIPMENT Corn Station, LLC
23 October 2013 شبكة (xn--ngbc5azd) – Arabic for “web/network” International Domain Registry Pty. Ltd.
23 October 2013 онлайн (xn--80asehdb) – Russian for “online” CORE Association
23 October 2013 сайт (xn--80aswg) – Russian for “site” CORE Association
23 October 2013 游戏(xn--unup4y) – Chinese for “game(s)” Spring Fields, LLC

NameJet Partners With CO.COM Registry to Auction Major City Domain Names

NameJet has partnered with the co.com Registry to make available 50 domain names of some of the most recognizable cities in the world. These highly desirable domains are being offered for auction with no reserve prices and include names like london.co.com, paris.co.com, nyc.co.com, beijing.co.com, moscow.co.com, and many more. “These are great .co.com names, ending in the popular .com, and are being offered with no reserve prices, creating an opportunity to own a major city domain at a fraction of what the .com version would cost,” said Jonathan Tenenbaum, General Manager, NameJet. The window to backorder these domains will begin to close on 11/20/2014, followed by three day private auctions for domains that have multiple bidders. Visit http://www.namejet.com/featuredauctions/codotcom to see the complete listing.

Another 11 new gTLDs won at auction

Radix won .online, and .site and .dog and .live went to Donuts
.boats was won by DERboats after Donuts withdrew.
The hotly contested .cloud went to Aruba after withdrawals from M+M, Symantec, Amazon, Google, CloudNames and Donuts.
.book has gone to Amazon, after withdrawals from R.R. Bowker, Famous Four Media, Donuts, DotBook, M+M, Global Domain Registry, Google and NU DOT CO.
Amazon also won .hot, after Donuts and dotHot (affiliated with .jobs) withdrew.
Dish DBS, a Spanish-language US TV company, will operate .latino as a closed dot-brand for its Dish Latino service, after M+M withdrew its competing application.
Japanese domain registrar Interlink won .earth, beating Google.
Motion Picture Domain Registry beat Donuts and Google to .film, meaning the gTLD will “will only be available to film producers and major film studios” under the applicant’s plan to require a Motion Picture Association of America registration number in order to register a name.

Sweden Holds Auction of 349 Previously Blocked .SE Domains

Sweden is auctioning 349 previously blocked .SE domain names. The auction features 349 .SE domains and will run for 10-13 days.
All 349 .SE domain names have been blocked since 2003. The auction started Monday, October 13,2014 and will run 10-12 days .Each domain name has a starting price of 1 krona. Both individuals and companies will be able to acquire a .SE domain name.
According to SwedishWire.com, the domain names are being auctioned off in batches on Tradera.
Some interesting domain names included in the auction are:

AI.se
Aregentina.se
Ba.se
USA.se
HR.SE
CD.se
Jamaica.se
Bahamas.se
ER.se
Ga.se
IT.se
Kenya.se

You can see the entire inventory here.

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