There’s a new gTLD in town, and get ready because it is a big one. Since last week, it is possible to register .SEX domains at registrars. With this new addition, ICM Registry, who operates already the same theme domains .XXX, .ADULT and .PORN, takes control of a new and lucrative TLD.
With over 300 million searches for sex-related topics a month (this is, approximately, the 30% of the total internet traffic), sex has become the most searched topic of the web and adult-only websites one of the biggest revenue generators. That’s not really a surprise, if we consider that most of internet user are adults and a high proportion of them consume, at some point, adult material. Given this, there’s no doubt that the demand for more virtual space for the adult industry will keep growing. The creation of this new top level domain .SEX, arrives in order to fulfil this insatiable demand.
However, it is expected that not only pornography and adult related sites will get use of this domain name. Also health and safety related websites and educational sites can benefit from it. Sites promoting safe sex or websites about sexual education can find in dot sex an effective way of reaching new audiences while facilitating the identification of these informational sites for users.
But… what does .SEX mean for the big brands out there?
Basically, loads of headaches. .SEX is a very appealing domain for those engage in Cybersquatting. So in order to protect their brand and avoid the misuse of the brand name by third parties, this companies need to be fast. And not only companies need to be careful with this, also individuals can also be considered as a ‘brand’. Let’s think about Taylor Swift, who not so long ago purchased TaylorSwift.porn and TaylorSwift.adult. in order to protect her name and brand. A good Digital Brand Protection strategy is essential nowadays.
So, with over 4.000 dot sex domains presold, we have to wonder, how many of them were actually bought by non erotic related big companies.
dotNice – experts in digital brand protection
For more information email: brand protection-emea@dotnice.com
